Our Journey
With trust, integrity, and transparency at our core, we remain deeply committed to putting our clients first in everything we do.
True wealth is found beyond the numbers - in purpose, peace, and possibility.
Our Journey
FinFix® began its journey in 2014 as a research-driven enterprise, dedicated to analysing and presenting insightful reports across various dimensions of finance—ranging from investment products and markets to asset classes and global economies. As our understanding deepened, we began to observe a recurring gap between financial theory and real-world practice. Recognizing the impact of this disconnect on investment decisions, we expanded our scope to include wealth management and investment advisory services, with the goal of guiding investors through the increasingly complex landscape of financial choices.
Built on the pillars of deep financial insight, trust, and transparency, our identity has been shaped by a commitment to empowering clients in achieving their financial aspirations. We offer an unconflicted, uncompromised, and holistic approach—one that ensures exceptional service while aligning with our clients' best interests. Every day, we operate with integrity, diligence, and purpose, allowing our work to speak for itself.
Our belief is simple: our clients’ growth is our greatest success.
Our belief is simple: our clients’ growth is our greatest success.
Founder
Prableen Bajpai is the founder of FinFix® Research and Analytics Private Limited, an all-women financial research and wealth management firm. With over 18 years of experience in wealth advisory, financial research, and planning, she brings deep domain expertise and a strong client-first philosophy to the firm.
She began her career at a leading wealth management company, where she served as Head of Research for over six years. Eager to broaden her horizons, she later accepted an academic assignment at Royal Thimphu College (RTC) in Bhutan—an enriching experience that inspired her to embark on her entrepreneurial journey with the launch of FinFix® in 2014.
Raised in a defence family, Prableen studied across various parts of India, an experience that shaped her adaptability and broadened her perspective. She holds a Bachelor's degree in Economics (Hons.) and a Master's in Economics with a specialization in Econometrics and Macroeconomics from Panjab University. She is a Chartered Financial Analyst (ICFAI, India) and a Certified Financial Planner (CFP®), conferred by the Financial Planning Standards Board, U.S.
Prableen is a recognized and respected voice in the financial space. She is frequently quoted in leading publications and regularly appears on prominent business news platforms, including CNBC TV18, CNBC Awaaz, Zee Business, ET Now, NDTV Profit, Money9, and Business Today.
She began her career at a leading wealth management company, where she served as Head of Research for over six years. Eager to broaden her horizons, she later accepted an academic assignment at Royal Thimphu College (RTC) in Bhutan—an enriching experience that inspired her to embark on her entrepreneurial journey with the launch of FinFix® in 2014.
Raised in a defence family, Prableen studied across various parts of India, an experience that shaped her adaptability and broadened her perspective. She holds a Bachelor's degree in Economics (Hons.) and a Master's in Economics with a specialization in Econometrics and Macroeconomics from Panjab University. She is a Chartered Financial Analyst (ICFAI, India) and a Certified Financial Planner (CFP®), conferred by the Financial Planning Standards Board, U.S.
Prableen is a recognized and respected voice in the financial space. She is frequently quoted in leading publications and regularly appears on prominent business news platforms, including CNBC TV18, CNBC Awaaz, Zee Business, ET Now, NDTV Profit, Money9, and Business Today.
